Table of contents 1. Creating demand 2. Building your sales model 3. Building a sales team 4. The sales process 5. Managing a sales team 6. Selling through partners 7. KPIs for sales growth 8. Entering new markets 9. Entering the United States 10. How to adopt insight selling in your business 11. Negotiating the best deal 12. Sales hints 13. Rules of thumb around key metrics 14. Book recommendations 15. Acknowledgements and biographies