“The two key skills you need in sales are asking effective questions and active listening. With these you can produce 30 to 40 percent of your ultimate sales success.” “There has to be strong collaboration between marketing and sales – both sides need to hold the other accountable.” — Jens Hutzschenreuter, Digital Business Group “Hire for intelligence, passion and dedication early because those are the people that as you grow, will become unbelievably valuable.” “It’s important to acknowledge that as a woman it can be really hard in tech sales, and in tech in general - find other women to talk to and find your mentors early.” — Clare Jones, what3words “Get help with hiring salespeople. A sales expert should hire salespeople.” “There’s no point hiring salespeople until you’ve figured out what they should be selling.” — Jens Lapinski, Angel Invest Ventures 70
The Sales Operations Playbook Page 69 Page 71