Content Honey Pot Awareness “What is Big Data?” Interest “Success with Big Data” Decision “Big Data Production” Source: Stefan Groschupf, Automation Hero “You need marketing much earlier than you think. Founders have probably been in a darkened room for two years developing the product, and they may not be aware of changing market dynamics. Getting ‘market in’ data is critical and letting the market know who you are is more critical.” — Edward White, Interana 11