“If I have strong financial backing, I would rather lock up European markets before going into the United States. It is a huge step and shouldn’t be taken lightly because the time required from foun- ders will be tremendous. It will take at least between $500K and $1M to enter the US market with an initial team.” — Jens Hutzschenreuter, Digital Business Group “Before Series B funding, your ability to add additional revenue in one market with the cash that you have almost always exceeds your ability to add additional revenue if you split it and enter a new market.” — Jens Lapinski, Angel Invest Ventures If your local market isn’t big enough, move your sales team elsewhere. For example, develop in Israel, sell in the United States. “You need references to enter a new market. Social proof is especially important in the US as they are bombarded with sales messages each and every day.” — Jens Hutzschenreuter, Digital Business Group 48