“As a European startup you need use the U.S. as the first market. Selling a software product in Europe takes twice as much time and you get half the license fees compared to the U.S. You sell twice as fast in the U.S. and get twice as much money.” — Stefan Groschupf, Automation Hero Remember, no two markets are the same—you can’t necessarily copy/paste what works at home. Business drivers, regulations, and even how customers buy can be radically different. “If you head into Europe from the US, I suggest start with your tea drinkers, then go to the vodka drinkers, then come round to the beer drinkers, and then you’ve got to be really brave and very well connected to go into wine country! But regardless of which market you enter, think about your talent pool in the location you select, pipeline cost, competitors and how you can build pipeline before you hit the ground.” — Neil Ryland, Peakon 49