“You can only be successful when your customers are successful. If you onboard someone who doesn’t need your solution, they will churn—before you get a return on your customer acquisition cost. The customers have a bad experience, and won’t be happy. This is not good for your brand, and it doesn’t make economic sense.” — Jakob Gillmann, Adjust As well as guaranteeing retention, boost your revenues by: → Cross-selling new functionality to existing customers → Upselling more licenses to existing customers as their usage grows Post Sales Cross-sell • Premium product bundles • Integrated bundles • Additional functions • Services Upsell Learn how to price to upsell! • Scale with users • Scale with data • Scale with hardware • Scale with usage • Scale with importance Source: Stefan Groschupf, Automation Hero 33